The term 'Beatlemania' was first used by 'MERSEY BEAT,' a weekly newspaper edited by Bill Harry, who had sensed the beginning of a major musical movement in Liverpool. Another claimant of the term 'Beatlemania' was Tony Barrow, who once worked for the 'Liverpool echo' and edited the sleeve notes for Decca records, who later on became the Beatles press officer.
 
 
 
 

    The image of 'Beatlemania' is of squealing girls in crushing crowds. Much of 'Beatlemania' however, was orchestrated. with a nudge here and there to the media revealing the whereabouts of the group.The film 'A Hard Days Night' took clever advantage of 'Beatlemania' with several scenes of screaming girls.

        Recent biographies of the Beatles explained how the members felt about 'Beatlemania'. Paul and John were frustrated that they were not taken seriously at concert performances and john also described it as 'frightening.' Ringo saw it as 'the more noise, the more money,' and George Harrison was surprised that there weren't more casualties.

       'Beatlemania' disappeared when the group stopped their endless press conferences and photo calls, as newspapers looked elsewhere for alternative attractions.